People-First AI Transformation
Fang Futures helps clients uncover targeted opportunities that supercharge their organization, disrupt markets, and accelerate growth with and through AI.
AI has infinite potential to create value, but only when applied to compatible problems.
Fang Futures exists to help organizations find the problems worth solving and
investments worth making.
We are guided by the belief that by amplifying the unique and unequal value of people, we clear
the path for more desirable futures.
We find the highest-impact opportunities to redesign the core operations that power your business or organization, from Admin and SalesOps to HR, Finance, R&D, DesignOps, and beyond. By embedding AI where it creates the most value, we help teams delegate low-value tasks and amplify their unique abilities.
Transformative product and service ideas, business models, and experiences don't come easily. By understanding your customers or constituents—their goals, struggles, and unmet needs—we uncover the hidden opportunities for growth. Real-world human insights fuel our robots, making us faster and smarter, helping us cut through the noise to find the big ideas worth making.
Everyone has jobs they need done, whether it’s coordinating production schedules, filing taxes, closing a sale, or organizing a closet. When we critically study how people get their jobs done, we expose cracks in their journey. Every crack is an opportunity but not every opportunity is a good fit for AI. Our proprietary approach uncovers the problems AI can uniquely solve to design a vision of the ideal experience. We help organizations find or build most appropriate and cost-effective tools to get jobs done more efficiently and effectively.
We immerse ourselves in workflows–interrogating the methods, relationships, environments, technologies, and toolsets people employ to get things done. We chase leads through the winding back alleys of complexity, knowing breakthrough opportunities and AI use-cases hide in the shadows. We’re one with the rabbit hole—preppers in an information bunker.
Methods: Contextual Inquiry, Service Design, JTBD, Experience Benchmarks, Technology & Data Audits, Software Inventories, Governance Audits, Horizon Scanning …
We uncover truth behind needs—systematically mapping how people pursue their goals to find what’s holding them back. Obvious cracks in their journey are red herrings—it’s the thousand paper cuts that kill progress.
Thinking Tools: Experience Maps / Job Maps, Causal Loop Diagrams, Opportunity Models, Prioritization Rubrics, Kano Modeling, Comparative Assessments…
Truth & Wisdom are atoms longing form. Evolution of a solution is messy—it emerges from
iteration, co-design, and contextual problem-solving. Our bias is action. It’s better to get
dirty in the lab than collect dust in a conference room.
Our goal is to deliver the most appropriate and cost-effective tools to get jobs done. We define
the vision for the ideal experience and requirements to deliver it, then search
for tools or platforms that fit the bill. If we can't find one, we build it.
Design Tools: Scenario Development, Speculative Storytelling, Requirements Documentation, Prototyping, Piloting, Platform Selection, Custom Development...